Why You Cannot Ignore Social Media
At Technology New we are passionate about web technology. There is not a day that goes by that we don’t use technology and that would make sense for an Ohio website design firm.
Technology is advancing at such a fast pace these days. A lot has changed since my early days online. When I began my adventures in web design the technology was new and exciting. It’s kind of weird thinking that I was alive when words like “Internet,” “Tweets,” and “Digg This” were not in anyones vocabulary. Now just try going one day without the web, Facebook, Twitter, and Blogger. We have become so attached to these things. What is more interesting is to see the merging of technology that used to stand alone and did a great job of and by themselves. Now we see the merging of technology into new and exciting and beneficial services. Things like email marketing being connected right into your social media tools. It is truly an amazing time and we are seeing technology that is new and exciting almost daily.
Don’t worry, I am getting to my point. I apologize for the long intro. In this article we want to walk you through some reasons you should seriously consider social media technology and new marketing strategies using this technology. While some would question the value of such a strategy and to an extent we would agree with some of the criticisms, but we are not ready to throw the baby out the the bath water just yet. There are some great reasons to look to this technology as a new marketing approach and why we think you will be missing the boat if you neglect this technology. If this technology is new to you hopefully this article will shed some light for you. It is worth your time looking into. So here are our list of reasons.
1. It is free
Words we all like to hear! Who does not like free? And in the expensive place of advertising we all like to get some advertising for free. Facebook, Twitter, LinkedIn, Myspace, and many others are free. All it takes is just a few minutes of your time. Who can pass up free!
2. Really fast results
Search Engine Optimization and getting your website ranked well so that others can find it takes time. This process can take months. On the other hand, social media can provide you an opportunity to get your message out to thousands of people in a heart beat. Think about the friends you already have on Facebook. That right there is a good starting place. When we signed up for Twitter and made our first couple of Tweets we got followers. Now with Google indexing Tweets in real time that adds even more power.
3. Will bring you more inbound links
As your social media efforts grow and you begin to expand to more and more of these networks the more chance you have of getting links right back to your website. These links help you get noticed on the search engines and this is a good thing. The more links you have coming right back to you the more you will begin to move up the search engine ladder. Social media provides you a great way to build these links quickly and to get your website some more traffic.
4. Choices abound
The options you have are becoming endless. There are so many good social media websites out there today to use. While the technology is new the sites and options are growing like wildfire. Bookmarking websites, news sites, networking sites, and many others. There are even niche websites out there that may fit right into your product or service offering.
5. Time is the name of the game
Like all new things it takes time to get up and running and used to all the ins and outs. Don’t over do it, which can be easy to do as there are so many options out there. You will go crazy! Pick a couple ideas and go with that. Each social media option will be a little different than the one before. Stay with it though because overall these website are not very hard to figure out and you will be up and running in no time at all. It takes time and effort and you will need to stay devoted to it. But it is worth it.
6. The time commitment is not like you think
More and more these social media websites are becoming more connected. This means that you can post your content on one and it will automatically post to the others. This is a huge time saver. You really don’t need to spend hours each day at this. Just a few minute each day will go a very long way in helping you get the word out about your company or organization.
7. Social is now and the future
Social media technology, while fairly new, is not something to shake your head at. It is growing rapidly. It is the new form of advertising and it is here to stay and grow. If you ignore it you could be loosing out on a lot of free advertising potential. Don’t miss what this technology can and will bring to your marketing success.
